EU AI ACT Article 50 · for AI media teams

Every AI render, signed with Article 50 proof.

From 2 August 2026, the EU AI Act requires AI-generated video, voice, and images to be clearly disclosed when you publish them in the EU. Consul signs an evidence pack for every render you ship, so when an auditor, platform, or client asks, you have one URL ready to send.

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Article 50 at a glance

Article 50 is the EU AI Act's transparency rule. If you publish AI-generated video, voice, images, or certain kinds of text into the EU, you have to clearly tell the viewer it's AI, the moment they first see it, in their language.

When 2 August 2026 · for anyone publishing AI media in the EU
What's in scope AI-generated video, voice & images · AI-written news, articles & opinion
What you have to do Label it as AI · visible at first view · in the viewer's language
If you don't Up to €15M or 3% of global revenue
Inside Consul

Every AI asset you publish, hashed, reviewed, signed, and ready for an auditor.

Pack operations · today
SEALED
99.4%
0.3% vs LW
PACKS TODAY
847
06:00 → 14:21
PENDING REVIEW
5
queued · context attached
AUDIT RESPONSES
12
last 30 days
RECENT PACKS
View all →
ASSET GENERATOR SCOPE STATUS
MP4
spring_launch_dub_DE.mp4
9f3c71aa…0b21e
ElevenLabs · Multilingual v3 Art. 50(4) Sealed
MP4
onboarding_avatar_EN_v07.mp4
4d28e0c1…7af3b
Synthesia · Studio 2.4 Art. 50(4) Sealed
WAV
retail_radio_spot_FR.wav
a112ff7e…c019d
ElevenLabs · Multilingual v3 Art. 50(4) In review
PNG
campaign_hero_ES_v02.png
61b900fa…9d442
Midjourney · v6.2 Art. 50(4) Consent missing
MP4
product_explainer_NL.mp4
28d4cc99…1187a
Synthesia · Studio 2.4 Art. 50(4) Sealed
The Article 50 question

"Can you prove what generated it, whether it was labelled, who reviewed it, what consent records apply, and where it was published?"

The pack

One signed file. Every Article 50 answer.

For every AI-generated asset, Consul produces a PDF and matching JSON, hashed, signed, and filed to an append-only log. The auditor gets a link. You get your weekends back.

  • Manifest read (C2PA, SynthID, Synthesia, ElevenLabs)
  • Disclosure language captured in the publish locale
  • Human reviewer with timestamp and signing key
  • Consent record (voice / likeness reference) linked
  • Distribution channel and time of first exposure
Evidence pack EP-2026-06-09-00847
v1.4
Asset
spring_launch_dub_DE.mp4
SHA-256
9f3c71aa4ec2…0b21e
Generator
ElevenLabs · Multilingual v3
C2PA
verified · manifest hash matches
Disclosure
"KI-generiert" DE · first exposure
Reviewer
M. Keller · 2026-06-09 14:32 UTC
Consent
VC-2024-118 · voice licence on file
Destination
Broadcast · client delivery
Scope
Art. 50(4) EU AI Act · deployer disclosure
SIGNED sig: ed25519 · 0x7a…f12c
How it works

Five steps. About four seconds.

From upload to signed Article 50 evidence pack.

01 · UPLOAD

Drop the asset

Drag a render in, or push from your pipeline. We hash it on receipt.

02 · SCOPE

Resolve scope

We classify the asset against Article 50's sub-clauses and pick the right disclosure language for the locale.

03 · ATTACH

Pull context

We attach the manifest readout, the disclosure copy, the reviewer, and the consent record.

04 · SEAL

Sign & log

PDF + JSON signed and filed to an append-only log. Pack ID returned.

05 · ANSWER

Auditor link

One URL. Read-only. Re-verifies the signature at view time.

Built for

Teams publishing AI media into the EU.

/D

AI dubbing & localization studios

Thousands of voice variants per release. Per-locale Article 50(4) disclosure language, voice-licence linkage, broadcaster-ready delivery packs.

ElevenLabsResemble28 locales
/A

AI UGC ad agencies

Avatar creators, paid social variants, daily iteration. Per-asset packs, platform-aware routing (Meta · TikTok · YouTube), and a reviewer chain you can show the client.

HeyGenArcadsMeta · TikTok
/L

Corporate L&D & avatar video

Internal training and external comms at scale. SSO, role-based reviewers, regional storage, and a tidy audit response workflow.

SynthesiaSSOEU region
DEADLINE · ARTICLE 50

2 August 2026 is not moving
for deployers.

Twenty minutes. Bring one real asset. Leave with a signed evidence pack and a clear answer on scope.